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Converging Perspectives: Product Development Research for the1990s

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AUTHOR(S):

Elizabeth B.-N. Sanders, Associate Vice President, Fitch RichardsonSmith

 

The enormous number of product failures indicates that companies need to dramatically improve the research that goes into the development process so results are simultaneously useful (needed), usable (understandable), and desirable (wanted). Elizabeth B.-

 

PUBLISHED: 1992

 

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