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Through the Back Door: The Strategic Power of Case Studies in Design Management

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Description
AUTHOR(S):

Karen J. Freeze, Director of Research, Design Management Institute

 

Business educators are only beginning to understand the significance of design as a corporate resource. In this context, case studies are a persuasive medium because they provide a hands-on, insiders’ perspective on how a company addresses design issues.

 

PUBLISHED: 1992

 

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