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Fusion: Linking strategy, technology, and design to implement your customer expe

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AUTHOR(S):

Carol Moore, Executive Consultant, Customer Experience, IBM

 

When consultant Carol Moore meets with a new customer, she reports, more often than not she is asked, "How can my business become more competitive?" A major part of her answer involves the client's brand and how to differentiate it: "Not necessarily with

 

PUBLISHED: 2003

 

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