Patrick Whitney, Director, Institute of Design, Illinois Institute of Technology; Vijay Kumar, Professor, Institute of Design, Illinois Institute of Technology
Once upon a time, companies hoping to sell a popular product in a new market overseas simply tweaked the language and advertising a bit and spent a lot of money on local marketing efforts. That's no longer a safe bet. As Vijay Kumar and Patrick Whitney as
DMI Members: To download the pdf of this publication, you need to log in, add it to your shopping cart, and check out. There will be no charge and the link(s) to the pdf(s) will be emailed to you.