Print Page   |   Contact Us   |   Your Cart   |   Sign In   |   Join DMI
Site Search
Online Store: DMI Review Article
Main Storefront

From chaos to constellation: Creating better brand alignment on the Web

Item Options
Sign in for your pricing!
Price: $5.00
Quantity: *

Eliot Phillips, Partner, Lippincott Mercer


GE has more than 45 public Web sites-and that's just in the US. Metropolitan Life, more than 35. ExxonMobil has 15 or more. It's a common phenomenon-these are companies with complex, global Web presences that include many brands, audiences, purposes, and




DMI Members: To download the pdf of this publication, you need to log in, add it to your shopping cart, and check out. There will be no charge and the link(s) to the pdf(s) will be emailed to you.

Featured Members

Site Search
Membership Software Powered by YourMembership  ::  Legal