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Design Education and Research: A Theoretical Model for the Future

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Brigitte Borja de Mozota, Professor of Marketing and Design Management, Université René Descartes, France


How can the value of design be better understood and made more accessible to nondesign managers? Brigitte Borja de Mozota’s response is to offer two very different options. Her evolutionary path explores how design can enrich the traditional arenas of man




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