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A Research Agenda from the Design Manager’s Perspective

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Linda Keefe, Manager of Corporate Identity and Design, 3M; Ted Shida, Industry Consultant and former Design Principal, Xerox Corporation; Gary Van Deursen, Director of New Product Concepts and Industrial Design, Black & Decker Household Products


A fundamental debate in any research forum is the appropriate balance between theoretical/speculative research and projects with pragmatic or applied objectives, and design- management research is no exception. Some want exploration of generic subjects su




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