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Strategic branding: Leveraging technology and design at Ernst & Young

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Description
AUTHOR(S):

Peter Burger, Supervising Associate, Ernst & Young; David Reyes-Guerra, Director, Brand Strategy and Management, Ernst & Young

 

It was January 2002, only four months after accounting irregularities at Enron first hit the headlines, and the reputation of the famed energy company was on the skids, along with that of its auditor, Arthur Andersen. As the Andersen brand name imploded a

 

PUBLISHED: 2003

 

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