Print Page   |   Contact Us   |   Your Cart   |   Sign In   |   Join DMI
Site Search
Online Store: DMI Review Article
Main Storefront

Strategic branding: Leveraging technology and design at Ernst & Young

Item Options
Sign in for your pricing!
Price: $5.00
Quantity: *

Peter Burger, Supervising Associate, Ernst & Young; David Reyes-Guerra, Director, Brand Strategy and Management, Ernst & Young


It was January 2002, only four months after accounting irregularities at Enron first hit the headlines, and the reputation of the famed energy company was on the skids, along with that of its auditor, Arthur Andersen. As the Andersen brand name imploded a




DMI Members: To download the pdf of this publication, you need to log in, add it to your shopping cart, and check out. There will be no charge and the link(s) to the pdf(s) will be emailed to you.

Featured Members

Site Search
Membership Software Powered by YourMembership  ::  Legal