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Educating Product Development Leaders

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Karl T. Ulrich, Associate Professor, Sloan School of Management, MIT; Steven D. Eppinger, Assistant Professor of Management Science, Sloan School of Management, MIT


Product development is inherently interdisciplinary, a process that includes contributions from engineers, marketers, industrial designers, and many others. This reality stands in sharp contrast with the traditions of academe, where the professions are se




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