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Teaching Design Management through a Field Project Experience

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Description
AUTHOR(S):

Gary M. Cadenhead, Senior Lecturer in Management and Accounting, University of Texas at Austin

 

Gary Cadenhead has developed an MBA course that addresses the strategic value of design. Based on a six-step evaluation and market analysis, students compare how design is exploited by selected competitors within a given industry. They comment on strength

 

PUBLISHED: 1992

 

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