Gary M. Cadenhead, Senior Lecturer in Management and Accounting, University of Texas at Austin
Gary Cadenhead has developed an MBA course that addresses the strategic value of design. Based on a six-step evaluation and market analysis, students compare how design is exploited by selected competitors within a given industry. They comment on strength
DMI Members: To download the pdf of this publication, you need to log in, add it to your shopping cart, and check out. There will be no charge and the link(s) to the pdf(s) will be emailed to you.