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A Survey of Design Education in Business Schools

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Description
AUTHOR(S):

Richard S. Blackburn, Associate Professor of Management, Kenan-Flagler School of Business, University of North Carolina at Chapel Hill

 

As a corporate resource, design can be part of a strategy to lower costs, improve quality, enhance innovation, and speed the introduction of new products. In spite of this potential, the management focus on design is poorly represented in business school

 

PUBLISHED: 1992

 

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