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Designing brands for the pharmaceutical industry

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Description
AUTHOR(S):

Ken DeLor, President, Delor; Martha Bowman, Executive Vice President, Marketing, DeLor

 

Life in the marketing departments of pharmaceutical firms has been getting steadily more complicated, we learn in this article by Ken DeLor and Martha Bowman, president and vice president of brand identity consultants the DeLor Group. Heretofore, they exp

 

PUBLISHED: 2003

 

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