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Brand design for the long term

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AUTHOR(S):

Marco Bevolo, Brand Design Creative Solutions, Manager, Strategic Design, Philips Design; Reon Brand, Manager, Trends Research, Philips Design

 

Branding was once the province of great cultural leaders, like Rembrandt or even Warhol, who inspired their own powerful brands. Looking back at the history of branding, design managers Marcus Bevolo and Reon Brand see their company, Philips Design, as pa

 

PUBLISHED: 2003

 

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