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The forgotten bond: Brand identity and product design

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AUTHOR(S):

Guido Stompff, Product Designer, Océ Technologies

 

Brand identity and product design: Without a doubt, these two are related. You could say that products are the most basic of marketing tools. But somehow, products always seem to be the subject of the brand-never its object. How do you design products tha

 

PUBLISHED: 2003

 

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