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Industrial Design: A Competitive Strategy

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AUTHOR(S):

Anna Grzecznowska, PhD, Department Head, Institute of Industrial Design; Emilia Mostowicz, PhD, Author, Institute of Industrial Design

 

Poland became a member of the European Union in spring 2004 and although it was a proud moment for the country, there were adjustments that had to be made, and some of them have been difficult. For Polish companies, the new realities of competing in a glo

 

PUBLISHED: 2004

 

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