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Industrial Design: A Competitive Strategy

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Anna Grzecznowska, PhD, Department Head, Institute of Industrial Design; Emilia Mostowicz, PhD, Author, Institute of Industrial Design


Poland became a member of the European Union in spring 2004 and although it was a proud moment for the country, there were adjustments that had to be made, and some of them have been difficult. For Polish companies, the new realities of competing in a glo




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