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Designing for the Base of the Pyramid

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Patrick Whitney, Steelcase & Robert C. Pew Professor and Director, Institute of Design, IIT; Anjali Kelkar, Research Associate, Institute of Design, IIT


“Poor people are not averse to buying products that can change their lives dramatically,” write Patrick Whitney and Anjali Kelkar of Chicago's Institute of Design. It's not a matter of trying to pry money away from the very poor; the goal is to create wea




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