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Storytelling as a Critical Success Factor in Design Processes and Outcomes

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AUTHOR(S):

Craig A DeLarge, MBA, University of Westminster

 

Writers and educators from Tom Peters to Howard Gardner have extolled the benefits of storytelling from a management and leadership point of view. But storytelling is rarely thought of as a design tool, and Craig DeLarge aims to change that. A recent grad

 

PUBLISHED: 2004

 

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