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From Three Breads to One Brand

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Description
AUTHOR(S):

Pat Kinsley, Director, Neworld Group

 

The Irish Pride bread company has been in business for 11 years and is one of the largest bakeries in Ireland. As part of its long-term strategy, it had been acquiring smaller, regional bakeries, but now it was time to consolidate them into the Irish Prid

 

PUBLISHED: 2004

 

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