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System Logics: Organizing Your Offerings to Solve People's Big Needs

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Dev Patnaik, Founder and Principal, Jump Associates


Consider, if you will, the plight of Tom the bachelor, who invites Sally out for coffee and, instead of taking her to a nice café with hanging plants and baristas, buys her a Styrofoam cup o' joe at the local 7-Eleven and is surprised when she never retur




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