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Information and Advice: Innovations and Product Delivery for Financial Services

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Description
AUTHOR(S):

Timothy A. Bachman, President, Bachman Design Group

 

In a retail service such as banking, design can be exploited to create personal and ongoing relationships with customers. What Timothy Bachman makes clear is that achieving this objective requires a thorough understanding of the consumer purchase cycle a

 

PUBLISHED: 1992

 

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