William J. Hollins, Senior Lecturer, Polytechnic of Central London
An essential but often neglected element of successful service design is a carefully crafted specification. William Hollins highlights the importance of market research and product champions in this critical, up-front effort and identifies specific featur
DMI Members: To download the pdf of this publication, you need to log in, add it to your shopping cart, and check out. There will be no charge and the link(s) to the pdf(s) will be emailed to you.