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Creating and Communicating Value(s)

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Description
AUTHOR(S):

Roger Sametz, President/Founder, Sametz Blackstone Associates; Andrew Maydoney, Vice President, Sametz Blackstone Associates

 

Most people agree that design, communication design in particular, can be valuable to organizations of all kinds. Unfortunately, however, neither practitioners nor clients are used to thinking about communication design in terms of value, say Roger Sametz

 

PUBLISHED: 2004

 

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