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A New Image for Continental Airlines

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Description
AUTHOR(S):

Clive Chajet, Chairman and CEO, Lippincott & Margulies

 

As its quality performance rose, Continental sought to shift its image from a no-frills discount carrier to a world-class international airline. This effort, with extensive input from employees and leadership from a multidisciplinary design team, involve

 

PUBLISHED: 1992

 

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