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Description
AUTHOR(S):

Michael Eckersley, Principal, HumanCentered; William O’Connor, President, Source/Inc.

 

Causes of brand failure, writes Michael Eckersley, "are always more complicated and varied than are the reasons for success." Eckersley, principal of HumanCentered, a design consultancy in Salt Lake City, thinks of brands as a variety of conversation: a t

 

PUBLISHED: 2004

 

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