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Perspectives on designing design managers

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Lee D. Green, Director of Corporate Identity and Design, IBM Corporation; Jeff Smith, CEO, Lunar Design; Gary Bryant, Manager of Industrial Design, Caterpillar Inc.; Rachel Cooper, Professor of Design Management, University of Salford


Designers and design managers inhabit two very different realities. To explore the difference, the Design Management Review invited six experts from the corporate, consultant, and academic worlds—Lee Green, Jeff Smith, Gary Bryant, Rachel Cooper, Kyung-wo




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