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Ethnography for business: Optimizing the impact of industrial design

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AUTHOR(S):

William Reese, Principal, Design Science

 

As is evident from the pages of the Design Management Review and other journals, ethnography is getting its share of attention as a means of getting close to the customer. As William Reese, of the Design Science consulting firm in Philadelphia, writes, “E

 

PUBLISHED: 2004

 

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