Rajendra S. Sisodia, Assistant Professor of Marketing, George Mason University
Blueprinting is a technique that identifies key features in the design of a service. Important opportunities that emerge from this analysis are a better understanding of service"fail points" and a clearer focus on what Rajenda Sisodia refers to "hail poi
DMI Members: To download the pdf of this publication, you need to log in, add it to your shopping cart, and check out. There will be no charge and the link(s) to the pdf(s) will be emailed to you.