Kirsty Smart, Researcher, Sheffield Hallam University; Mark Phillips, Design Manager, Art and Design Research Centre, Sheffield Hallam University; Mike Press, Professor of Design Research and Head, Gray’s School of Art, Aberdeen
How can a small manufacturer of medical equipment compete in a highly globalized market? Kirsty Smart and Mark Phillips, of Sheffield Hallam University in the UK, and Mike Press, of Gray’s School of Art in Aberdeen, Scotland, pose this question as the sub
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