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A Design Frontier: Corporate Identity and Design Management at Eurotunnel

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Peter Gorb, Visiting Associate Professor, London Business School; Raymond Turner, Managing Director, Wolff Olins


The Eurotunnel linking the UK and France under the English Channel is the largest civil engineering project in the world. In this vast and intricate undertaking, Peter Gorb and Raymond Turner distill how corporate identity and design have been managed, ho




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