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Service by Design

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Description
AUTHOR(S):

Richard B. Chase, Professor of Operations Management, University of Southern California; William E. Youngdahl, Professor, University of Southern California

 

Like products, services can be designed so that they are right the first time and every time. In this overview, Richard Chase and William Youngdahl point out critical issues and techniques—including comments on service strategy, the service delivery syst

 

PUBLISHED: 1992

 

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