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Found in translation: Bringing a Japanese brand to life in the US

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Gloria Garvey, Principal, The Brand Strategy Group; Brook Gramann, Principal, The Brand Strategy Group


In Japan, Megane Busters is a successful chain of eyeglass/frame shops. They don’t sell brand-name frames, but they can make you a pair of glasses while you wait—lens, frame, and case—for an amazingly low price. Now here’s a business model that ought to b




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