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Declaring victory: Toward a new proposition for business design

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AUTHOR(S):

Carol Moore, Director, Parsons Design Lab, Parsons School of Design

 

“Good design is good business,” IBM’s Tom Watson famously said back in 1975, and designers have spent the intervening years trying to prove it. But according to Carol Moore, of Parsons School of Design, Watson’s adage is fundamentally misconceived. It’s o

 

PUBLISHED: 2004

 

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