Print Page   |   Contact Us   |   Your Cart   |   Sign In   |   Join DMI
Site Search
Online Store: DMI Review Article
Main Storefront
        

Breaking Down the Barriers to Packaging Innovation

Item Options
Sign in for your pricing!
Price: $5.00
Quantity: *
 
Description
AUTHOR(S):

Scott Young, President, Perception Research Serv ices

 

To some extent, marketers have always known about the power of packaging to differentiate brands--witness the famous Coca-Cola bottle--but they are increasingly realizing how innovative packaging systems can also justify price premiums and improve custome

 

PUBLISHED: 2004

 

DMI Members: To download the pdf of this publication, you need to log in, add it to your shopping cart, and check out. There will be no charge and the link(s) to the pdf(s) will be emailed to you.

more Calendar

12/13/2016
Design NightOut by Deutsche Telekom & DMI

3/8/2017 » 3/9/2017
dmi: Symposium Munich

Featured Members

Site Search
Membership Software Powered by YourMembership  ::  Legal