Print Page   |   Contact Us   |   Your Cart   |   Sign In   |   Join DMI
Site Search
Online Store: DMI Review Article
Main Storefront

Breaking Down the Barriers to Packaging Innovation

Item Options
Sign in for your pricing!
Price: $5.00
Quantity: *

Scott Young, President, Perception Research Serv ices


To some extent, marketers have always known about the power of packaging to differentiate brands--witness the famous Coca-Cola bottle--but they are increasingly realizing how innovative packaging systems can also justify price premiums and improve custome




DMI Members: To download the pdf of this publication, you need to log in, add it to your shopping cart, and check out. There will be no charge and the link(s) to the pdf(s) will be emailed to you.

more Calendar

11/1/2016 » 11/2/2016
DMI Workshops: Building Great Design Organizations

Featured Members

Site Search
Membership Software Powered by®  ::  Legal