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B&O Goes to the Head of the Class

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Description
AUTHOR(S):

James Cockerille, Design and Innovation Consultant

 

The Danish company Bang & Olufsen sells audio/visual equipment to people who want the best. The company slogan is “For those who consider design and quality before price,” and their products are designed to appeal to a smaller, “premium” segment that dema

 

PUBLISHED: 2004

 

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