Print Page   |   Contact Us   |   Your Cart   |   Sign In   |   Join DMI
Site Search
Online Store: DMI Review Article
Main Storefront
        

Responsibility and Responsiveness: Black & Decker Designs a Recall

Item Options
Sign in for your pricing!
Price: $5.00
Quantity: *
 
Description
AUTHOR(S):

Craig Smith, Associate Professor, Georgetown University ; John Quelch, Professor of Business Administration, Harvard Business School; Gael Simonson, Director, Brand Marketing & Strategy Development, Black & Decker

 

A product recall can undermine a company's reputation and credibility. When such an effort is necessary, however, this Black & Decker case study demonstrates that taking the job seriously and designing the process responsively can enhance what customers u

 

PUBLISHED: 1991

 

DMI Members: To download the pdf of this publication, you need to log in, add it to your shopping cart, and check out. There will be no charge and the link(s) to the pdf(s) will be emailed to you.

more Calendar

10/5/2016 » 10/6/2016
DMI Workshop: Innovation Tools & Process

Featured Members

Site Search
Membership Software Powered by YourMembership.com®  ::  Legal