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Social Science Strategies for User-Focused Innovation and Design Management

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Victor Seidel, Faculty, Said Business School, Oxford University; John P. Pinto, Principal, Pinto Research, Palo Alto


User-focused design processes are justly celebrated in the design community. But like any other design strategy, they can be used inaccurately, and they can be ineffective. Victor Seidel (University of Oxford) and John Pinto (Pinto Research) suggest some




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