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Beyond Sticky Stamps: Transforming Customer Experience at the US Postal Service

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Aradhana Goel, Information Designer, MAYA Design; Francia Glandorf Smith, VP, Consumer Affairs and Advocate (Retired), US Postal Service; Jon West, Senior Analyst, MAYA Design


Everyone uses the US Postal Service, but the experience is not always completely satisfying, and sometimes it's confusing-signature confirmations, the variety of envelopes, the choice between certified and registered mail. For its part, each year the USPS




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