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Will Meaningful Brand Experiences Disrupt Your Market?

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AUTHOR(S):

Dave Norton, Principal, Stone Mantel

 

Dave Norton is looking at the big picture, and what he sees is an evolution in product design, fueled by shifts in consumer demand. “In the 1980s,” he writes, “consumers were satisfied with products and services that combined a compelling brand image with

 

PUBLISHED: 2005

 

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