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Reconceptualizing the Xbox Platform

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Description
AUTHOR(S):

Jonathan Hayes, Design Director, Xbox Platform, Microsoft Corporation

 

Even corporate behemoths have their weaknesses, and the videogaming market was one of Microsoft's. Its Xbox console was a distant second to market leader Sony's Playstation. So the launch of the new Xbox 360 was a crucial opportunity for Microsoft. The co

 

PUBLISHED: 2005

 

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