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Commercial Advantage from Inclusive Design

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John Bound, Head of Innovation Development, InnovationRCA; Roger Coleman, Professor, Royal College of Art


The trend toward more knowledge of the consumer for whom one is designing has had one perhaps unforeseen consequence: Designers, and the companies they work for, are finding that universal design benefits everyone-not just the aging and the disabled. John




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Inclusive Design, Universal Design, Case Studies in Design, Innovation, Product Design

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