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At the Bottom of the Pyramid: Responsible Design for Responsible Business

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Nirmal Sethia, Professor and Director, California State Polytechnic University, Pomona


In this article, Nirmal Sethia, a professor of management and director of the Center for Business and Design in the College of Business Administration at California State Polytechnic University, in Pomona, calls our attention to what he calls "a pressing




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Design Strategy, Design Thinking, Business Design

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