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Remarkable Pencils Ltd: Breaking Out of the Green Niche

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Paul Micklethwaite, Senior Researcher, Kingston University, UK; Anne Chick, Reader in Sustainable Design, Kingston University, UK


The summer 2005 issue of the Design Management Review is full of information about sustainable design and responsible design, but all this theory is nicely balanced by a case study of a company and brand that seeks to take its recycled products to the mai




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Product Design, Design Process, Product Development, Sustainable Design

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