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Innovation in Private-Label Branding

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Description
AUTHOR(S):

Charlie Conn, Director of Branding, Proteus, Boston

 

Did you know that the majority of national brands in the US are owned by just a couple of dozen companies? That may come as a surprise, but it should also make it easier to understand why so many retailers have turned to private-label brands as a way to c

 

PUBLISHED: 2005

 

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Branding, Innovation, Brand Design, Identity Design

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