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Managing the Form, Function, and Fit of Design

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AUTHOR(S):

Angela Dumas, Professor, London Business School; Henry Mintzberg, Professor, McGill University

 

How a company understands and organizes design activities can have a profound impact on innovation. To conceptualize this notion, four models are defined, each of which describes how firms address the issues of form, function, and fit. One of these—Cooper

 

PUBLISHED: 1991

 

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