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Big Box Thinking: Overcoming Barriers to Creativity in Manufacturing

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Description
AUTHOR(S):

Peter Clarke, President, Product Ventures Ltd.; Jeff George, Director of Package Innovation, Quaker Foods

 

All too often, structural packaging design efforts are doomed from the start never to make it to the store shelf. Peter Clarke and Jeff George, president of product ventures and director of packaging innovation at Quaker Foods, believe this is because des

 

PUBLISHED: 2005

 

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Design Thinking, Product Development

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