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Marketing and Design: Rivals or Partners?

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Lisbeth Svengren Holm, Lecturer, Stockholm University School of Business; Ulla Johansson, Lecturer, Växjö University School of Management


Why is the relationship between design and marketing so often rocky? From a conceptual view, the two disciplines have much in common. At Sweden's Stockholm University, Lisbeth Svengren Holm and Ulla Johansson are running a research project to study the re




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