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Marketing and Design: Rivals or Partners?

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Description
AUTHOR(S):

Lisbeth Svengren Holm, Lecturer, Stockholm University School of Business; Ulla Johansson, Lecturer, Växjö University School of Management

 

Why is the relationship between design and marketing so often rocky? From a conceptual view, the two disciplines have much in common. At Sweden's Stockholm University, Lisbeth Svengren Holm and Ulla Johansson are running a research project to study the re

 

PUBLISHED: 2005

 

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Case Studies in Design, Design Management, Marketing

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