Stefano Marzano, Chief Executive Officer and Chief Creative Director, Philips Design
There has always been a tension between designing products that capitalize on new technological breakthroughs and designing products with real consumer benefits. As Philips Design CEO Stefano Marzano notes, there's “a general assumption that consumers wou
DMI Members: To download the pdf of this publication, you need to log in, add it to your shopping cart, and check out. There will be no charge and the link(s) to the pdf(s) will be emailed to you.
Innovation, Case Studies in Design, Product Development, Product Design