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People as a Source of Breakthrough Innovation

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Description
AUTHOR(S):

Stefano Marzano, Chief Executive Officer and Chief Creative Director, Philips Design

 

There has always been a tension between designing products that capitalize on new technological breakthroughs and designing products with real consumer benefits. As Philips Design CEO Stefano Marzano notes, there's “a general assumption that consumers wou

 

PUBLISHED: 2005

 

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Innovation, Case Studies in Design, Product Development, Product Design

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