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Building Leadership Brands by Design

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Description
AUTHOR(S):

Jerry Kathman, President and Chief Executive Officer, LPK

 

Thirty years of partnering with clients from Procter & Gamble to IBM has allowed Jerry Kathman of the LPK brand consultancy to draw some conclusions about what makes what he calls a leadership brand. In this article, he distills his thoughts into four pri

 

PUBLISHED: 2005

 

DMI Members: To download the pdf of this publication, you need to log in, add it to your shopping cart, and check out. There will be no charge and the link(s) to the pdf(s) will be emailed to you.

 

Design Leadership, Branding, Brand Design, Identity Design

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