Print Page   |   Contact Us   |   Your Cart   |   Sign In   |   Join DMI
Site Search
Online Store: DMI Review Article
Main Storefront

Building Leadership Brands by Design

Item Options
Sign in for your pricing!
Price: $5.00
Quantity: *

Jerry Kathman, President and Chief Executive Officer, LPK


Thirty years of partnering with clients from Procter & Gamble to IBM has allowed Jerry Kathman of the LPK brand consultancy to draw some conclusions about what makes what he calls a leadership brand. In this article, he distills his thoughts into four pri




DMI Members: To download the pdf of this publication, you need to log in, add it to your shopping cart, and check out. There will be no charge and the link(s) to the pdf(s) will be emailed to you.


Design Leadership, Branding, Brand Design, Identity Design

Featured Members

Site Search
Membership Software Powered by YourMembership  ::  Legal