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Trend Analysis: An Approach for Companies that Listen

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Justien Marseille, Trend Analyst; Ilan Roos, Brand Strategy Consultant, SCAN Management Consultants


Trend analysis is a structural mapping of expected changes in the behavior of societies, markets, and the consumers who drive them. Justien Marseille and Ilan Roos, of The Future Institute and SCAN Management Consultants, respectively, have developed an a




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