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Dancing Cows and “Enjoy By” Dates

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Eun-Kyong Baek, De Montfort University, UK; David A. Kirkham, De Montfort University, UK


Innocent Ltd. sells fruit juices and smoothies throughout the United Kingdom, as well as in several cities in the Netherlands and Belgium. Like some other beverage manufacturers, they make high-quality products and retail them at a premium price, but what




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Branding, Co-Creation, Design Process, CX Design

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